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What is Editorial Strategy: Definitions for Content Strategy and more
I try to keep things simple. Because there is so much crap out there, I like to think if you can’t describe simply, quickly and tersely what you do, then it’s probably not important. So, in...
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15 best Back on My Feet videos we made in a year
Short, compelling videos of interest travel well on the web. That means video can take your brand, organization, mission, message or call to action with it. I served my media director role with Back...
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Is your news organization a fire hose or a block party?
News organizations should recognize themselves to be either a fire hose or a neighborhood block party and, if particularly robust, they should have both and discern the different strategies for each....
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Philadelphia Museum of Art: thoughts on making the Parkway temple to...
The Philadelphia Museum of Art is among the country’s largest, oldest and most influential. Still, founded in 1876 and looming on the Ben Franklin Parkway for 90 years, the Museum’s leadership knows...
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Either build the news site for the mission or build the mission for the news...
Updated I gave a presentation similar to this theme to a pair of college classes recently, one of which resulted in these takeaways. To have a news community ‘succeed,’ it needs to either be built...
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What the Committee of Seventy should teach other nonprofits about publishing
The Committee of Seventy is a 110-year-old local good government activist group known best in Philadelphia for its oversight of city elections. With the retirement of their popular...
View ArticleThe difference between developmental editing and copyediting
It’s a question of priority and need. Though this runs across publishing and deeper in newsrooms, I’m speaking in a general sense about my own experiences, both in journalism and creative work. Less...
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